All of this sounds great, but is it worth ordering premium floss when it’s been traditionally thought of as a drugstore item? And believe me, I get that. The convenience of picking up a product at the bodega down the block often wins me over when I need to pick up a home or hygiene product.
But here’s what I’ll say about Cocofloss: Every time I use another brand, I notice. My teeth don’t feel as clean, the experience isn’t as thorough, and I’m left wondering just how deep the floss really got.
I often get free beauty and personal care products to test and try (part of the job of being a beauty editor!). Some of those products are oral care, so I almost always have a stash of brushes, floss, and paste. But I like Cocofloss so much more than other brands that I regularly buy it on my own. It’s just a better product than anything else that’s out there.
I also love that the brand makes easy refills. So much in the oral hygiene space can feel a bit wasteful, as it’s an area of the industry that doesn’t have as many sustainable solutions. (For example, single-use flossers, whitening strips, and plastic tubes.) But Cocofloss approaches sustainability from every angle.
Every new spool of floss is woven with 85% recycled material—spun from used water bottles. And it’s not just the fact that it’s recycled material, but the way that it’s processed is more efficient. In fact, according to the brand, the eco-friendly floss takes 64% less energy to make, with 32% less CO2 emissions and 94% less water consumption.
The toothbrushes, too, rely on recycled materials: The handle is made of a whooping 98% ocean-bound plastic. Cocofloss does so by working with Oceanworks, a company that connects manufacturers with suppliers of eco-friendly materials.
I just feel better when using Cocofloss—for my health, my smile, and the planet.
