So much in our world is driven by the constant ebb and flow of trends. They simultaneously shape and respond to the culture—our wants, needs, and collective values. The 2024 wellness trends experts say will be huge in the year to come are exactly that: both a product and driver of what’s important. And of course, alongside rapidly-advancing technology and the shifts of social media, the wellness habits and tools we use to support our bodies and minds look vastly different year to year.
What are experts anticipating in 2024? Themes of personalized wellness, at-home workouts tailored to your health goals, and romanticizing everything shone through. From our conversations with wellness founders, fitness trainers, nutritionists and more, it’s clear that 2024’s wellness trends give us all something to look forward to.
Featured image from our interview with Mary Ralph Bradley.
The Experts
2024 Wellness Trends to Embrace in the New Year
The trends our experts identified are grounded in the larger, shifting embrace of wellness that acknowledges and supports our individual needs. “When it comes to wellness trends,” says Shrankhla Holecek, an Ayurvedic experts and the founder and CEO of UMA Oils, “Ayurveda underscores that it is crucial to acknowledge our individuality […] and honor your intuition. Accordingly, cold plunges may not work for everyone, nor raw foods or extreme cardio sessions.”
With your unique wellness journey in mind, discover the 2024 wellness trends the next year has in store. Plus, our experts share the trends they’re happy to leave behind. Any guesses?
Romanticizing the Simple Things in Life
“This trend has been huge in 2023, by content creators bringing life and energy back to the simple things of the world. From making something simple like cooking dinner, to romanticizing it with candles, music, and a cute apron. I love the enthusiasm of people feeling like they don’t need to fly to Paris in order to feel love for life, they can do it by romanticizing the simple things we do every day.” — Sami Clarke, co-founder of FORM
Less Caffeine, More Greens
“I am currently a slowly recovering caffeine addict. About 6 months ago, I hit a daily habit of drinking 3 coffees and one energy drink a day. This led to extremely interrupted sleep and a dependency on caffeine that definitely wouldn’t be functional for the rest of my life. I’ve recently hopped on the powdered greens train. My energy levels are now more sustained and I’ve found myself less reliant on caffeine.” — Cassie Campbell, [solidcore] Head Coach and pvolve Trainer
Health & Wellness Personalization
“We are seeing even more of our guests at Pressed Juicery and society in general really utilizing technology like connected fitness (i.e. MyFitnessPal), personalization questionnaires, and really great algorithms (i.e. Tiktok) to hypercustomize their own health and wellness autonomy. I love this because the wellness baseline is increasing in a way that is more specific to someone’s needs.” — Andrei Najjar, SVP of Brand at Pressed Juicery
(Select) Supplements
“Despite our best intentions and wellness-focused efforts, a majority of us live pretty stressed lives and juggle multiple priorities. I am a fan of certain Ayurvedic herbs such as ashwagandha, brahmi, or turmeric to extend our bodies’ stress-fighting and cognitive capabilities, and to help us find better mental/emotional balance.” — Shrankhla Holecek, UMA Oils founder and CEO, Ayurvedic Expert
Traditional Chinese Medicine (TCM)
“I’ve noticed a real move toward embracing natural, herbal fixes in wellness routines these days. More people are after gentle, holistic options, and Traditional Chinese Medicine (TCM) is really having a moment because of that. TCM has been practiced for 3,000 years, and its herbal remedies restore the body’s balance and addresses health from a holistic, foundational level.” — Stephanie Tan, founder of NOOCI
At-Home Workouts
“This trend of short, effective, at-home workouts has still proven so worth it since 2021. People have been able to get more comfortable with working out, have saved money and time versus buying a gym membership, and are hitting their goals from home.” — Sami Clarke, co-founder of FORM
Self-Care
“Optimized wellness has become baseline for all of our guests and we are continuing to offer solutions and systems to help them on their wellness journeys. We’re calling 2024 ‘The Year of Self-Care’ and are excited for what we have in store through product, partnerships, and education to deliver on this promise.” — Andrei Najjar, SVP of Brand at Pressed Juicery
Holistic Wellness Programs
“2023 raised our expectations of what a good wellness program looks like. We now crave programs that will not only help us to look good but will also improve our overall strength and the long-term health and sustainability of our bodies. This trend is not going away anytime soon but it does need to be qualified. I hope 2024 will do this.” — Dylan Davies, co-founder of LIFT Society, and Certified Nutritionist
Gut Health
“Maintaining a healthy gut is so important because it affects every organ in our body! Our immune system, mental health, digestion, and mood are all closely linked to gut health—so prioritizing care for your gut microbiome should be at the top of your list.” — Stephanie Tan, founder of NOOCI
Mind-Body Connection
“The power of mind-body connection is a trend we are tapping into and will continue to lean into in 2024, seeing that being self-aware and emotionally mature is a superpower in this world. It is understanding how your thoughts, feelings, beliefs, and attitudes can positively or negatively affect your biological functioning, and how the physical state of your body can impact your mental health.” — Sami Clarke, co-founder of FORM
High Intensity, Low Impact Workouts
“My body feels both the strongest and most strain-free when I train with low impact. I’m a tall girl at 5’11” and have always had sensitivity to my joints in general, but my knees specifically. It’s been tough to find a workout that leaves my joints feeling unbothered. I now personally swear by a rotation of [solidcore] and pvolve.” — Cassie Campbell, [solidcore] Head Coach and pvolve Trainer
Facial Acupuncture
“I love anything that is natural. Facial acupuncture helps stimulate collagen production and enhances skin elasticity—plus, it’s a non-invasive way to rejuvenate your skin, without the harsh chemicals. Finding a good, experienced acupuncturist is crucial!” — Stephanie Tan, founder of NOOCI
Trends to Ditch
Alongside the 2024 wellness trends to look forward to, there are some trends from this past year that our experts are ready to leave behind. What did they decide to put in the past? Read on.
Bed Rotting
“While Ayurveda would embrace what might be the overarching intention behind the trend of ‘bed rotting,’ (i.e., relaxing or dissipating fatigue levels), idling in bed in bed for long periods of time is actually likely to increase kapha (which is heavy, thick, slow) energy and ironically, leads to more fatigue and depressive feelings that you’re likely looking to fight. So, avoid spending long hours in bed under the guise of relaxation, as it can actually increase feelings of fatigue and melancholy, contrary to the desired effect. Combining sedentary activities like eating or watching TV in bed further exacerbates this kapha lethargy. Instead, Ayurveda suggests a balanced approach with mindful activities such as nature walks, breathing meditation, and engaging reads, alongside digital detox and rejuvenating sleep to combat fatigue or burnout.” — Shrankhla Holecek, UMA Oils founder and CEO, Ayurvedic Expert
Melatonin
“People rely too much on melatonin. Instead, we must shift gears and focus on an overall better sleep routine. Think: meditating, ditching caffeine early, leaving your phone out of the bedroom, and sticking to a regular sleep schedule. That’s the real secret sauce for solid shut-eye!” — Stephanie Tan, founder of NOOCI
One-Size-Fits-All Fitness
“2023 was an empowering year for the fitness industry in many ways as it taught us to want more out of our wellness programs. Unfortunately, there is still too much of an emphasis on group think. A good wellness program is not necessarily going to make you look like the latest aesthetic trend but will help you become the best version of your body type. We need to own this more in 2024.” — Dylan Davies, co-founder of LIFT Society, and Certified Nutritionist
Complexity
“I think a lot of people have discovered that if it’s too hard to understand, it’s probably a marketing gimmick. We find ourselves returning to simplicity in our ingredients, recipes, visuals, and partners. For us, if you can’t understand it in 3 seconds, it’s probably too complex. Our success with Simple Cleanse is an example. Whereas most cleanses are hyper-complicated, we introduced a product this year that is a full cleanse in a bottle that tastes great and performs.” — Andrei Najjar, SVP of Brand at Pressed Juicery
Health Tracking
“I have a love-hate relationship with it. Tracking health metrics is fantastic for understanding your body, but doing it daily can amplify stress and extend screen time. Sometimes, it’s refreshing to ditch the metrics and just vibe with our body’s natural flow and rhythms.” — Stephanie Tan, founder of NOOCI
Quick Results
“2023 may have taught us a lot about what we want out of a good wellness program but it didn’t teach us the patience we will need to get there. In 2024, we need to let go of quick fixes to long-term problems and embrace a complete lifestyle change and think about a long-term approach to fitness.” — Dylan Davies, co-founder of LIFT Society, and Certified Nutritionist
